A place where products are sold — online store, POS, marketplaces.
Sales channels are the surfaces on which Shopify products can be sold. Native channels include Online Store, POS, Shop and Buy Button; marketplace channels (Amazon, eBay, Google & YouTube, Meta) sync catalog and orders. Every product's availability is toggled per channel — a common bulk-edit mistake is publishing an in-progress collection to every channel when only the Online Store was intended.
