The pricing surface
Every variant has a real price, a compare-at price and — with Shopify Markets — market-specific overrides. Getting all three consistent under time pressure is the operational challenge.
Sales vs. price changes
Discount codes and real price changes solve different problems. This cluster covers when to use each.
Margin math
Price without margin discipline is just wishful thinking. Guides here include practical formulas and a free calculator.
Guides in this cluster
Pricing
How to Change Prices for Multiple Products in your store
Practical methods to change prices across many Shopify products — bulk editor, CSV, discounts, real price changes and scheduled sales, with previews and rollback strategies.
Pricing
How to Schedule a Shopify Sale
Options for scheduling a sale on your store — discount codes, automatic discounts, and real scheduled price changes with feed visibility.
Pricing
Shopify Compare-at Price Explained
What compare-at price does on your store, when to use it, how it displays in feeds, and the legal considerations under EU Omnibus and UK ASA rules.
Pricing
How to Calculate Shopify Product Margins
Margin, markup and break-even for commerce products — with formulas, a decision framework and a free calculator.