The <title> tag Google shows for a product or collection.
The SEO title is the clickable blue link in a Google search result. Shopify defaults it to the product title plus the store name; you can override it on every product, collection, page and blog post. Keep it under 60 characters, front-load the primary search term, and avoid duplication across variants of a template. Overriding SEO titles in bulk using a formula (`{product} — {benefit} | {store}`) is one of the highest-ROI catalog SEO moves.
